Should Agencies Put All Clients in One Apple Maps Connect Account?

Jim Froling of 949Local asked if an agency should put all of its clients under a single Apple ID or set up a unique Apple ID for each one. A good question as Apple Maps Connect has instantly become a critical part of every local marketer’s to-do list.  While the real answer is “who knows?”, my theory of the moment is you should set up a unique ID for each client. Here’s why:

  1. We have no idea how Apple is going to evolve Maps Connect. Unique IDs for each client allows a lot more flexibility for testing as Apple rolls out new features.
  2. When agencies set up a master account for Google Analytics or Google Webmaster Tools that includes a large number of different clients, it often can be problematic for the client to gain control of their accounts if they part ways with the agency. Unique IDs makes it more likely that you can give the client control if they want it. And you should probably be using the client’s domain in their Apple ID email address.

I imagine there are going to be a lot of bumps in the road for agencies as this service grows. IMO the best policy at the moment is to try to anticipate how this system could screw you down the road and take the path that seems most likely to avoid the screw.

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