There’s not much published on the Web about how to rank well in Apple Maps. While the nature of a mobile map result makes “ranking” sort of an ephemeral thing – the order & radius of results will vary depending on the searcher’s physical location – there are a factors that seem to most positively […]
Category Archives: SEO
iOS9 SEO: Optimizing for Apple’s Spotlight Search
Here’s my presentation from SMXEast 2015 on initial SEO tactics for showing up in Apple’s new search algorithm: iOS9 Search & Seo #SEODifferent Local Search Advantage Presentation #SMX15 9.28.15 from Andrew Shotland
Apple Maps for iOS 9 UI Screenshots
I have been testing Apple Maps in iOS 9 for a white paper I wrote for Yext – Optimizing Local Search for iOS 9 (registration req’d) – and really like where it’s heading. For those of you not brave enough to install the iOS 9 beta on your phone I thought I’d provide some initial […]
Has Apple Maps Connect Gone Backwards on Forwarded Numbers?
When Apple Maps Connect launched a few months ago allowing U.S. businesses to claim and update their listings, one of the rules was that your business could not use a forwarded phone number. We got a number of reports that if you […]
Businesses With Residential Addresses Not Allowed In Apple Maps
About two weeks ago when Apple launched Apple Maps Connect, I claimed Local SEO Guide, Inc.’s listing which is officially located at my residence. We also have an office in downtown Pleasanton. After eleven days of my listings status being “Reviewing”, I received the following in an email: As I said about a year ago, […]
Should Agencies Put All Clients in One Apple Maps Connect Account?
Jim Froling of 949Local asked if an agency should put all of its clients under a single Apple ID or set up a unique Apple ID for each one. A good question as Apple Maps Connect has instantly become a critical part of every local marketer’s to-do list. While the real answer is “who knows?”, my […]
Changing Business Name? Don’t Forget About Apple Maps!
Today a retailer client, let’s assume they are called “Bingo’s”, pinged me because they had sold one of their locations, let’s say to “Bozo’s”, and their brand was still appearing on the business’ Yelp profile. So when you searched “bingo pleasanton ca” in Google the Bingo’s Pleasanton Yelp profile showed up […]
How Long Does It Take To Get A Business On Apple Maps? Got A Year?
Image appropriated from StoryNory.com On September 25th, 2013 I was contacted by the owner of DC 9 Nightclub about getting the business listed on Apple Maps. After doing a quick review, it seemed like a fairly straightforward issue. DC 9 was not listed in a number of the key business data suppliers to Apple Maps […]
Apple Maps Connect F.A.Q. (so far)
Two years in Apple Maps finally launched Apple Maps Connect, a service for small businesses to update and add their business listing information to Apple Maps. According to Greg Sterling the service is “intended for small business owners or their authorized representatives (though not agencies) to be able to quickly and easily add […]
Apple Maps Trusts Yelp More Than Business Listing Aggregators
TL:DR: FIX YOUR APPLE MAPS DATA ISSUES ON YELP FIRST Just as Google Local SEO relies on NAP (Name, Address & Phone Number) consistency to help Google understand and rank (or not rank) your business, Apple Maps has its own flavor of NAP inconsistencies gumming up the works. Often businesses whose data is not up to […]