Chris Skitch has put together a nice little Apple Maps FAQ for businesses. I thought it would be helpful to repeat it (and update it a little – in italics) here:
Q: How do I add, edit or update my business listing in Apple Maps?
A: No official answer currently exists. Best guesses:
– Use the “report a problem” link in the maps app and follow the instructions
– Add a new business entry to Yelp
– Add a new business entry to Tom Tom Places
– Read How To Add Your Business Listing to Apple Maps
Q: How do I fix my business location in Apple Maps?
If your business is located in the wrong spot on the Map, in the “Report a Problem” section, you can either drag the map pin to the right location (which is not very accurate) or you can submit a recommendation for updating the location info.
Q: What is the verification process for changes to listings?
A: No official answer currently exists. In the U.S., my best guess is to use Localeze’s Premium Listings service. It’s likely to be faster than whatever internal process Apple is using.
Q: How do I monitor the progress of a listing amendment?
A: No official answer currently exists, but check for it in Apple Maps daily
Q: Can I take ownership of my business entry and have access to analytics data?
A: No official answer currently exists. My sources tell me that this is likely a year away.
Q: Will I be notified when my listing is updated?
A: No official answer currently exists. Evidence to date suggests if a change is made then the person reporting the problem is not notified.
Q: How will I know if my listing is rejected?
A: No official answer currently exists.
Q: How long can I expect it will take to have a new business listing added to the maps?
A: No official answer currently exists. Some reports suggest within 24hrs. Others have waited 18+days and still can not see their listing.