While this site is certainly bullish on Apple Maps, now that the Google Maps iOS app is out and has proven to be very popular, I often get asked whether Apple Maps is worth even bothering about. The short answer is “Yes”. The longer answer can be found here.
That said, there’s no denying that Google Maps still dominates the Web mapping world. The above Google Trends graph illustrates that pretty nicely, showing the relative search demand for “apple maps” v. “google maps”.
Of course search queries does not necessarily translate to usage. If you have an iPhone and are searching Google for Apple Maps, well then I just don’t know what to say…
As you can see search activity for Apple Maps is growing in the US on the coasts:
But Google Maps is clearly dominant throughout the country:
And perhaps most telling is the #1 related query for Apple Maps is “google maps apple”:
But then again, a lot of the 50 million smartphone activations that happened over Christmas come with Apple Maps, so don’t count it out just yet.