Is Apple Maps Working Directly With Retailers?

Is Apple Maps Working Directly With Retailers?

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I heard a rumor recently that a U.S. retail chain has been providing Apple Maps with a spreadsheet of its locations and in exchange has been getting information back from Apple on their business listing data in Apple Maps. I am trying to get this verified (either on or off-the-record). If you have any information about this, please contact me here.

I am not looking to out anyone, just would like more detail about the program, if it indeed exists.