Image appropriated from StoryNory.com
On September 25th, 2013 I was contacted by the owner of DC 9 Nightclub about getting the business listed on Apple Maps. After doing a quick review, it seemed like a fairly straightforward issue. DC 9 was not listed in a number of the key business data suppliers to Apple Maps like Neustar Localeze and Acxiom and their business name and phone number was incorrect on Factual. Within 24 hours we had fixed all of these problems and reported the missing listing to Apple Maps via its “Report a Problem” feature. And that’s when we found that when it comes to Apple Maps, nothing is ever straightforward…
Often when we fix Apple Maps issues we can see it take effect relatively quickly (60-90 days is what I usually tell clients but we’ve seen faster, and slower of course). But after 60 days the business still wasn’t listed and the Factual data had not updated. I figured this was the issue. Because of the way Factual works, it wasn’t enough to update the data at Factual (where I have a “power” account), we had to fix citations that Factual relies on to triangulate the data. So we did a citation clean-up which took about three months for Factual to acknowledge and update. But still DC 9 was nowhere to be found on Apple Maps.
It was then I realized that I had neglected to take into account the “geo-spatial data”, or whatever the map geeks call it, that Apple uses to create the maps. This data is stuff like streets and buildings and lat/longs, etc. that businesses get mapped to. So I popped DC 9’s address into TomTom/Tele Atlas, one of the underlying mapping data providers, and lo and behold, DC 9’s address of 1940 9th St NW Washington, DC 20001 did not exist in these systems. And when you just searched the address in Apple Maps, the pin showed up at 1938 9th St NW, the building next door, which had originally been part of 1940 until the building was split in two, which probably is why these mapping systems couldn’t figure things out. So even though we had fixed the citation issues, there was nowhere to put the business on the map.
Last night (September 10th, 2014) I got an email from DC 9’s owner, who had long given up hope, that DC 9 was now on Apple Maps!
Now we just need to figure out what to do about that duplicate listing 😛
So if you are trying to add your business to Apple Maps, make sure you’ve got at least five months of patience, but be prepared to wait a year.
For further reading on Tele Atlas and Apple Maps, check out Mike Blumenthal’s Good News, Bad News in the Apple Mapping Business Listing World.