Changing Business Name? Don’t Forget About Apple Maps!

Changing Business Name? Don’t Forget About Apple Maps!

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Bozo The Clown

 

 

 

 

Today a retailer client, let’s assume they are called “Bingo’s”, pinged me because they had sold one of their locations, let’s say to “Bozo’s”, and their brand was still appearing on the business’ Yelp profile. So when you searched “bingo pleasanton ca” in Google the Bingo’s Pleasanton Yelp profile showed up as the top result. The problem was that Bozo’s had created a Bozo’s Pleasanton Yelp profile but Bingo’s had never shut down or changed the name of the old Yelp profile. And this was happening across all of their local listings on various sites such as YP.com, MerchantCircle, etc.

The Google solution was pretty simple – we used Yext Powerlistings to instantly change the names on all of the Bingo’s Pleasanton profiles in Yext’s network and we updated their Google My Business page and the information at the main data aggregators. In some cases this involved closing down the Bingo’s listing at the data aggregators. Most SEOs would stop there and think that their work was done. Wrong.

A quick search for “Bingo’s Pleasanton” on Apple Maps revealed that there was both a Bingo’s Pleasanton listing and a Bozo’s Pleasanton listing. Even though we had fixed the issue at the data aggregator level which in theory would find its way eventually to Apple Maps, that still doesn’t mean that it would get fixed in Apple Maps. So we used the “Report a Problem” feature and marked the business information as “incorrect” and submitted the name change to the Bingo’s listing. Alternatively, we could have marked the location as closed, but I wanted to see if Apple Maps could figure out to merge the two listings based on the name change. We’ll see.

The moral of the story is that because Apple Maps data does not show up in Google, marketers are likely to forget about it when doing big things like changing brand names, changing addresses, etc. Apple Maps is one of the most used local search services on the planet. Ignore it at your business’ peril.

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