Bing Business Prime Portal Place by Nokia?

Or something like that…

Greg Sterling has discovered some confusion as to how a business is supposed to add or manage a listing on Bing Maps/Bing Business Portal now that Bing is in bed with Nokia’s Here Maps – Nokia Prime Place service:

There’s no mention of the Bing Business Portal. Microsoft appears to be directing people to Nokia Prime Place to “add or change” business listings. Because the two entry points appear to be duplicative or redundant it made me think that Nokia Prime Place might be replacing the Bing Business Portal, into which Microsoft has invested a great deal of effort and presumably resources.

Reading between the tea leaves, so to speak, this may mean Microsoft is currently trying to decide or figure out what the relationship should be. Or perhaps it is sunsetting the Bing Business Portal. Alternatively, maybe the two local data entry points will coexist in some strange and awkward way going forward.

There’s never been a better time to be a mapping branding consultant…

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