Apple Maps Marketing’s #1 reader, Michael G., just notified me that Apple Maps has made its first satellite imagery update in three years. Here’s Michael’s take:
“Thought you might want to share with your readers that Apple is starting to update their Satellite imagery in select areas. The Satellite imagery is as recent as from just a few months ago. In Florida, the Tampa Bay Area and Orlando have new imagery. This is the first time I have ever seen Apple Maps update its Satellite imagery (not counting Flyover), and I’ve been checking since day one back in 2012. Now that the Satellite imagery is up to date in some areas, this can potentially help business owners who occupy a new building or something that didn’t exist when the old imagery was taken. Now it’s easier for business owners to move their businesses’ pins to the right position. Another thing you might want to share is that if you’re a business owner that owns a business located in an indoor mall, Apple in December of 2014 started to arrange all of a mall’s tenants’ pins to their correct locations in the mall. This is Apple’s first step towards indoor mapping. Some examples of this are attached below. Despite Apple doing this with some malls, there are still many malls that are just as big that Apple has not this for yet. Apple has also started to do this for select airports.”
Apple’s style has always been to launch and then make regular incremental steps towards improvement. The past year, it feels like Apple has put a large number of building blocks in place to push Apple Maps significantly forward. I expect 2016 will be the year when people, including businesses (who are people after all), stop thinking of Apple Maps as a failure and start realizing they, and their customers, are using it…a lot.