Archive for August, 2016

Apple Maps Adds Branded EV Charger Listings

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Blink Network Apple Maps Profile PageChargePoint Apple Maps Profile EvGo Apple Maps Profile Page

 

 

 

 

 

 

 

 

Apple now appears to be publishing multi-location business listings taken directly from the businesses. Case in point, several electronic vehicle charging station chains have popped up on Apple Maps with a “provided by” notice on their profiles. As you can see from the screenshots in this post, Apple Maps is publishing business listing data from the following companies:

Blink Network
ChargePoint
EvGo

I also have found listings for another EV Charger network, SemaConnect, but those profiles use “More info on…” language v. “Provided by” and even though they are categorized as EV Chargers but they don’t show up for me when I search “ev chargers” or even “ev chargers Fremont” or any other city they are located in.SemaConnect Apple Maps Profile

They only appeared when I searched for a specific street they were on such as “ev chargers hacienda dr” (a street in Pleasanton, CA) that has three ChargePoint stations and one SemaConnect station. But even then, the SemaConnect station shows up at the bottom of the list. It seems like the other companies have some kind of prioritization over SemaConnect. My speculation is that these “Provided by” businesses have the greatest amount of authority in Apple Maps’ algorithms.

Many people are saying that EV charging stations showing up on Apple Maps so soon before a new Apple event is a sign that there may be some news at the event about the rumored Apple Car. I am saying that this is even more interesting – at least from a Local Search geek’s POV – in that it’s a sign that Apple is now publishing listings it gets directly from multi-location businesses and treating them as the source of truth v. say a Yelp profile. This is most likely because EV stations are a relatively new type of business and the listings are not available in a lot of traditional databases – hard to believe, but none of these stations are listed on Yelp yet. We are now seeing other non-traditional businesses with similar “Provided by” messages like parking lots provided by Parkopedia:
Parkopedia Apple Maps Profile

Since the launch of Maps Connect, Apple has been accepting listings feeds from large multi-location businesses, but this is the first incidence I can recall where it is publishing those listings as the source of truth with branding.

It’s possible this is but the first step in a model where trusted businesses have much more control over their Apple Maps listings than say its Google-cough-My-cough-Business Listings…

h/t to AMM super fan Michael G!

On a related note: AppleMaps per the Tesla Motors Club also lists Tesla Superchargers which are categorized appropriately enough as “Tesla Supercharger”. I believe these come from either Factual’s database or else they are how Tesla submitted their listings via Apple Maps Connect. But if they came via MapsConnect, it seems odd though that Apple did not categorize these as “ev chargers”.

 

Apple Maps Adds Location3, MomentFeed, SIM Partners & SwissCom Directories

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Location3 Logo

momentfeed logoSIM Partners LogoSwissCom Directories Logo

 

 

 

 

 

 

 

 

Apple Maps has updated its Attributions page again with four new business listings partners, 3 US-based location data management/marketing companies and a Swiss Yellow Pages company:

Location3
MomentFeed
SIM Partners
Swisscom Directories

Previously Location3 and SIM Partners were accidentally “announced” as partners almost two years ago. At that point we had heard that these partners were in some kind of beta program to see if their data was good enough for Apple Maps. I suppose this latest update means that Location3 and SIM Partners are now officially good enough. Congrats to Andrew, Nick, Adam, Gib, and the rest of the crews at both companies.

Check out the Apple Maps Business Listings Data Suppliers by Country where I keep an up to date list of all of these guys.

Apple also added three new transit data sources:

Oahu Transit Service (TheBus)
BC Transit for British Columbia 
TransLink for Vancouver