UPDATED: I have received confirmation from people who would know that Acxiom data is in fact being supplied to Apple Maps for Canadian business listings. I have updated the title of this post accordingly. Hopefully they will inform their customer service people Sorry for the confusion. The post below should now be treated as mere entertainment.
Last week I published a list of the Apple Maps Business Listings Suppliers by Country. I should have qualified that post as very much a work-in-progress. I put together the list based on the data providers noted here and then researched which countries each vendor serves. I have also reached out to each supplier to confirm my assumptions, but thus far none have gone on the record – some have refused while others have agreed to talk, but I have yet to follow up. It’s likely that those I do speak with won’t say much anyhow. Apple partners are justifiably tight-lipped about their relationships with Cupertino.
In the case of Acxiom, I suspected that they were supplying Canadian data as they do offer Canadian business listings and I had seen some speculation from some Canadian SEOs that Acxiom was being used there. I asked Acxiom to confirm this, but they did not want to go on the record. Of course, I could have just picked up the phone, called Acxiom customer service and asked like Dale Butterfield:
Note: This doesn’t necessarily mean that Acxiom is not being used in Apple Maps in Canada. It may just mean they haven’t told their customer service department.