Unafﬁliated with Apple, Inc.
Last week Zac Hall reported on 9 To 5 Mac that the Apple Maps Acknowledgments page had been updated to include:
Yellow Pages Turkey
Yellow Pages Turkey is pretty straightforward – Turkish business listings.
NavAds appears to be a Yext-like service. Here’s how they describe it on their GPS Listings page:
“NavAds has built a content platform whereby it manages its customer content, and this platform directly links with the core maps of TomTom, HERE and Google (the 3 principal global map providers). NavAds converts the customer content into the required format specifications of these parties and submits the content to these map providers.”
So they likely have a decent set of updated business data that Apple would like to display. Of interest is they recently inked a partnership with UBL. My guess is we will continue to see Apple partner with agents who have direct relationships with large numbers of local businesses to get the freshest data.
e.Wego also appears to provide local data distribution services to its clients along with other local digital presences solutions like store locators and mobile payments. I assume they are focused on French businesses but have not figured that out yet. They also operate the Mark and Go directory which is an empty webpage at this time.
We should continue to see Apple Maps add more of these data partnerships over the summer. I wouldn’t be surprised if by the launch of iOS 9 this fall that the partner list becomes quite substantial.
Also, while we’re at it, Apple Maps Connect added 5 more regions a few weeks ago: Europe: Austria, Sweden, Denmark, Belgium, and The Netherlands.
Quickly on the heels of adding data from TripAdvisor and Booking.com, Apple Maps now appears to be using information from Wikipedia, YellowPages Group of Canada and Dianping, China’s version of Yelp, to enhance the data from prominent points of interest (POIs). The profile above is for Burj Khalifa Dubai.
Burj Khalifa Apple Maps Profile (requires Mac OS X or iOS)
Burj Khalifa Wikipedia Page
Here are citations from Apple Maps recently updated Acknowledgements page showing the Yellow Pages Group of Canada* and Pages Jaunes (a YPG co) as business listings data sources:
It’s not clear if Apple Maps is getting data directly from YPG or that it is citing YPG as a source since they supply data to Yelp which then supplies it to Apple Maps. Recently, Google Maps stopped using YPG data. Could this have been because YPG was now in bed with Apple?
Here’s one for the Mili Aquarium in Zhuhai, China using Dianping data:
Mili Aquarium Apple Maps Profile (requires Mac OS X or iOS)
Thus far I have not found any Wikipedia info on Apple Maps profiles of any non-landmark businesses that have Wikipedia pages (e.g. Dylan’s Candy Bar). It appears that the business must have some kind of landmark status to get the Wikipedia data, which appears to override any Yelp or other 3rd party reviews, which now do not appear on these profiles, at least those that I have found thus far.
I expect we will seeing a lot more of these data partnerships roll out over the next few months. Ultimately I anticipate that at some point any iOS app that has POI data will be able to be attached to relevant Apple Maps profiles.
Hat tip to Michael G. for being more obsessive about Apple Maps than even I am!
*Disclosure: Yellow Pages Group of Canada is a client of Local SEO Guide, the owner of this site
With the iOS 8.3 update released today, businesses can now claim their Apple Maps business listing via iOS devices . Here’s how it works:
Search for the business in the Apple Maps app, click on the “i” icon next to the map pin to see the business’ profile. Then click on the “Report a Problem” link:
At the bottom of the Report a Problem screen, click on the “Claim This Business” link:
You then get a pop-up dialog message that says you will need to verify ownership of the business:
When you click “Confirm,” you are taken to the login screen for Apple Maps Connect in the mobile Safari browser where you will need to either login or register with an AppleID to get in.
Once in Apple Maps Connect, you should be taken through the normal phone verification system, but it appears that there are still some kinks to be worked out:
This feature also is now available on desktops with OS X Yosemite version 10.10.3. Just click on the Report a Problem button on any unclaimed business profile:
Thanks to Michael Giskin for first pointing this out!
Looks like Apple Maps is starting to roll out reviews from more sources attached to business profiles. I am surprised it has taken this long. I would not be surprised if by the end of the year we see a lot more data sources in the maps. It has been Yelp’s playground for way too long. Wonder when GasBuddy and GreatSchools will go live?
Yesterday, Apple Maps Connect started allowing businesses in Italy, Mexico & Switzerland to claim their profiles in Apple Maps. Check it out:
You can get the latest on how to get your business in Apple Maps by checking out our Apple Maps Connect FAQ post.
While we had previously discovered that Yext* and a number of local search agencies were going to be providing data to Apple Maps, it looks like Apple made it official some time this past month by adding Yext as a supplier of “Business Listings Data” to Apple Maps’ Acknowledgements page.
The following companies are also new to the Acknowledgements page:
GasBuddy/OpenStore (GasBuddy.com): I assume this is to get gas prices attached to gas station profiles, but I don’t see this data on Apple Maps yet.
GreatSchools (GreatSchools.com): I assume this is to add school reviews and other school data to the maps, but I haven’t seen this data on Apple Maps yet.
National Land Survey of Finland Topographic Database: Might help finding your way around Helsinki.
This should be a big deal for these companies as they can now officially tout to customers that they have direct feeds into Apple Maps. Most of the companies I outed in November were unable to even mention to most of their employees that they were working with Apple because of Apple’s NDA. My understanding as of the end of 2014 is that most of those companies were beta testing working with Apple and had little control or understanding of how Apple was using their data, including whether or not Apple was using their data at all. This public acknowledgement of Yext, GasBuddy & GreatSchools implies that they are or soon will be using data from these three companies.
My bet is this is beginning of a trend where Apple Maps integrates consumer-focused third-party data into its business listings similar to how it has integrated Yelp. I wouldn’t be surprised if by the launch of iOS 9 this fall, that we start to see a lot more of these types of partnerships, particularly in areas like Hotel and Restaurant Reservations.
I still expect Apple Maps to develop an integrated app strategy where the map will know that you have a certain app on your phone that has data relevant to your map query and will either display the data on the map or provide the ability to open the app to complete the query, similar to what Google Maps is doing with Uber. This may end up being a great app discovery tool as well if AM starts suggesting apps based on your map queries. They already do to some extent with relevant apps at the bottom of the POI profiles, but I imagine this is pretty invisible to most users.
*Full disclosure: Yext is a client of our consulting company, Local SEO Guide
Apple Maps Connect was down about an hour ago. I just tried it again and got the following screen which presents options to pick English, French or German as your language and to subscribe to “News and Notifications”. This may mean that Maps Connect is now available for businesses in French and German-speaking countries:
Très intéressant ist es nicht?
I haven’t been on it in a few days so not sure how long this has been going on. Hopefully this means they are releasing an upgrade.
Is anyone else seeing this?
According to Stephen Hamilton of QIS Packaging in Brisbane, Apple Maps Connect is now available to businesses in Australia, New Zealand & Singapore:
Last week Maps Connect also rolled out to the UK & Ireland. To the best of my knowledge this is now the list of countries that can use Apple Maps Connect:
It’s surprising that it still hasn’t rolled out to Canada, eh?